A Comprehensive Rolex Buyer's and Reference Guide

Rolex is one of the most iconic and well-known watch brands in the world. It has a long and rich history, and its watches are highly sought after and admired by collectors and luxury watch lovers alike.

This guide will provide an overview of Rolex watches, from their inception to current models and Rolex collections, as well as advice on how to buy a Rolex online for any occasion.

History of Rolex Watches

Rolex was founded in 1905 by Hans Wilsdorf and his brother-in-law, Alfred Davis. The company was originally based in London, England but later moved to Geneva, Switzerland in 1919. Rolex is known for its precision and craftsmanship, and its watches have become synonymous with luxury and style. Rolex has a wide range of watches, from the classic Submariner to the modern-day Oyster Perpetual.

The early days of the brand focused on an approach to technology and reliability in manufacturing and performance that hadn't been seen before in the luxury watch industry. The principles of Rolex manufacturing still remain today, and the brand continues to push the boundaries of innovation while adhering to strict requirements for COSC certification.

Early models like the Explorer took things to new heights (literally) when Edmund Hillary and Tenzing Norgay sported them on their way to the summit of Mount Everest (it was called the Oyster Perpetual at the time). Other iconic models such as the Datejust, Day-Date, and GMT-Master cemented Rolex's reputation as a luxury watchmaker by providing accurate timekeeping across classic and professional lines.

Rolex also used professional accomplishments and popular culture to promote the brand's commitment to excellence and that, especially for the professional models, these were not just pieces of jewelry. The Submariner is one of the most iconic watches today, but before it was known as a luxury timepiece, it was actually a tool watch used by divers and military personnel.

It was also worn by Sean Connery as James Bond in the 1964 movie Goldfinger. From there, the Submariner had become an icon and the epitome of luxury watches.

Other watches such as the Day-Date have found their way into history and earned nicknames such as "The President" due to their popularity among US presidents, celebrities, and royalty. US President Dwight D. Eisenhower was seen wearing a Day-Date, as was John F. Kennedy. The Day-Date is also one of Rolex's most popular models today, and it continues to be a symbol of luxury and success. 

Rolex Innovations and Features 

One of the reasons Rolex models are so popular is because of the number of innovations and features the brand has implemented over the years. Rolex is known for its quality and attention to detail, and its watches have a number of unique features that set them apart from other luxury watchmakers.

One of the most memorable features of both Rolex watches for men and Rolex watches for women is its Oyster case, which is waterproof and dust-proof. The Oyster case is made of stainless steel and is designed to protect the watch from the elements. Rolex also developed the Twinlock system which consists of two sealed areas on the side of the case to ensure a higher level of water resistance.

The watches also feature a Perpetual rotor which is an automatic movement that winds the watch as you move. This allows for a longer power reserve and constant accuracy. Materials are another important part of the Rolex marque's signature.

The company develops and has developed the Parachrom hairspring which is shock-resistant and offers greater accuracy.

The Rolex Datejust is also known for its distinctive date window at the 3 o'clock position on models such as the Submariner and Yachtmaster. The Cyclops lens magnifies the date to make it easier to read. The watches also feature a scratch-resistant sapphire crystal for added protection.

Nicknames of the Most Popular Models

Thanks to the brand's ubiquitous nature, many of the popular Rolex models have garnered nicknames over the years. These nicknames can be used to help identify the specific model in the Rolex lineup.

For example, the "Pepsi" refers to the GMT-Master II model, which has a red and blue bezel. The "Batman" is another nickname for the same model, but with a black and blue bezel. The "Hulk" is a nickname for the green bezel and dial version of the Submariner model.

The "President" is the nickname for the Day-Date model, which was popularized by US presidents such as Dwight D. Eisenhower and John F. Kennedy. Each of these nicknames comes from a place of true collectability and following, as brand enthusiasts continue to collect and admire these models.

Why Invest in a Rolex?

If you love the brand, that's enough to want to invest in a Rolex. But if you're looking for an investment, Rolex is one of the best choices. Rolex watches are known for their quality and precision, and many of the models have become icons of the watch industry, holding or increasing in value over time.

  • Budgeting

Your budget is the first thing that influences which models or collections you can consider. Before you decide on a specific model, you need to determine how much you can afford to spend. This can help narrow down your choices and ensure you're selecting a watch that fits within your budget.

  • Your Lifestyle

Another important factor to consider when selecting a Rolex is your lifestyle. What type of activities do you engage in? Are you looking for a dress watch, a sports watch, or something in between? The type of watch you choose should match your lifestyle and activities.

Often, it is best to choose a watch that can fit between many worlds and be worn in multiple settings. For example, a watch like the Submariner can be worn with a suit or with a casual outfit.

  • Consult With an Expert Rolex AD

When it comes to selecting a Rolex, you can't go wrong by visiting a Rolex Authorized Dealer (AD). Rolex ADs are highly knowledgeable and can provide information about the different models and collections. They can also help you select a watch that fits your lifestyle and budget.

  • Collectability

If you're looking for an investment, it is important to consider the collectability of the model you're considering. Some Rolex models have become highly sought after by collectors, while others may not have the same level of collectability.

There are entire collector communities for certain models like the Daytona, Submariner, GMT-Master, and Explorer. These communities often have detailed information about the watches and can provide insight into which models are the most collectible and valuable.

The Used Market and Vintage Market

The process of buying some of the most popular Rolex models has become more difficult in recent years thanks to their growing popularity and an explosion in the brand's following in online communities. Waitlists for new models can be extremely long, while pre-owned models tend to have higher prices.

For those willing to look, the used and vintage market can be an interesting and rewarding place to explore. Many of the vintage models have become extremely desirable and collectible, and there are several online sources that specialize in vintage Rolex watches.

When shopping for used Rolex watches, there are a few important things to look for in a dealer. It is important to buy from a reputable source that can verify the authenticity and provide a warranty. Buying from an authorized dealer is always the safest option, as these dealers are certified by Rolex and can guarantee the authenticity of the watch.

They should also have experience selling Rolex watches as they will be able to provide more insight into your purchase when it comes to reference numbers, condition, and service history.

Finally, they should have warranty papers and a clear authentication process to ensure that the watch is genuine.

The Future of Rolex Collecting and Buying

The world of luxury watches and collecting continues to grow, and Rolex is one of the most popular brands in the world. The brand has seen a surge in popularity over the past decade, and collectors of all ages have become enamored with the brand's history, quality, and iconic designs.


Rolex watches continue to be a popular choice for those looking for luxury watches, and the brand's commitment to quality and innovation ensures that their watches will remain sought after for years to come. While prices have remained elevated on the secondary market for some time, speaking with an experienced Rolex dealer can give you an advantage in finding the perfect watch.

No matter your budget or lifestyle, there is a Rolex for everyone.

Buy a Rolex Online at Authentick Luxury Watches

Don't wait for your dream Rolex to be whisked away by another buyer -  buy a Rolex online at Authentick Luxury Watches. Authentick Luxury Watches is the premier destination for luxury watches, offering a wide selection of Rolex watches for men and Rolex watches for women at amazing prices.

Our expert team of watch enthusiasts is passionate about watches and can help you find the perfect watch for any occasion.

Visit us online or in person at our Philadelphia showroom to browse our selection of Rolex watches and find the perfect piece for you or a loved one to start your Rolex collection.